Purpose of the job
Planning, implementing, managing, monitoring and optimising PEP's Social Media strategy in order to increase brand awareness, customer engagement, social media followers, store traffic and sales. You will be responsible for identifying new audiences across multiple digital channels, developing digital strategies to engage those audiences and create opportunities for new customer acquisitions. You will continuously analyse engagement data, identify trends in customer interactions, translate the data into actionable insights and communicate these insights with the broader business to enhance the overall customer experience.
Key Responsibilities
Social Media & Short Form Video Platform Strategy
Maximise awareness, engagement, web traffic & conversions
Influencer, Creator & Community Management
Data Analysis, Interpretation & Recommendations
Budget Management
People Management
Required Knowledge, Skills and Competencies
Bachelor’s degree, preferably in marketing, or similar
3-5 years experience in similar position
Social Media strategy formulation and execution
Digital Marketing Strategy & Management Experience
Excellent Social Media Management skills and experience across: Facebook, Instagram, Twitter, Linkedin, etc
Short form video platform management: Youtube, TikTok, etc
Digital media performance data analysis
Digital Content Creation
SEO & SEM
Influencer or Creator partnership management
Website CMS Experience: Wordpress, Magento or Shopify
Google analytics & Tag Manager
Meltwater or other Social Listening Platforms
Google Marketing Platform & Campaign Management
GSuite proficiency
Perseverance, agility and flexibility in high pressure environment
Relationship management skills
Performance and data driven decision making
A high degree of business acumen and numerical literacy
Retail experienced advantageous
Experience in managing team members and line reports
Strong communication and presentation skills
Possess a good balance of creative and analytical thinking
Problem solving and can do attitude
Project management and planning skills
Teamplayer
Growth mindset
Attention to detail
Competencies: Performing under pressure; Presenting; Structuring; Organisational sensitivity; Persuasiveness; Drive; Initiative; Helicopter view; Innovating; Market oriented
